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Business to business market segmentation: theoretical and practical market segmentation in the pharmaceutical industry of Europe and the United States

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dc.contributor Escárate Sánchez, Pablo Nicolás
dc.creator Devoto Montejo, Alessandro Michele
Fecha Tésis dc.date 2013
Fecha Ingreso dc.date.accessioned 2021-10-14T01:42:46Z
Fecha Disponible dc.date.available 2021-10-14T01:42:46Z
Fecha en Repositorio dc.date.issued 2021-10-13
Resumen dc.description last modification
Resumen dc.description Licenciado en la Administración de Empresas
Resumen dc.description Ingeniero Comercial
Lenguaje dc.language eng
Editor dc.publisher Valparaíso Pontificia Universidad Católica de Valparaíso
Materia dc.subject SEGMENTACION
Materia dc.subject Mercado
Materia dc.subject Marketing estratégico
Materia dc.subject PRODUCTOS
Materia dc.subject INDUSTRIA FARMACEUTICA
Materia dc.subject Planificación estratégica
Title dc.title Business to business market segmentation: theoretical and practical market segmentation in the pharmaceutical industry of Europe and the United States
Tipo dc.type texto


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