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Browsing by Author "Valdebenito M.S."

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Browsing by Author "Valdebenito M.S."

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  • Valdebenito M.S. (2014-04-04)
    This study examines the construction of a positive corporate image in public statements issued by 12 Chilean companies facing a crisis in the period January 2008 to July 2010. Drawing on repair image theory (Benoit, 1997), ...